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FarmSathi
Overview - Empowering Farmers and Consumers
Farmers often struggle to sell their crops directly to consumers and face issues accessing the right farming equipment. On the other hand, consumers deal with poor food quality and freshness due to middlemen.
FarmSathi is a bilingual mobile app that helps small-scale farmers easily list their crops, access equipment, and learn about government subsidies. It also connects urban consumers to fresh, affordable produce straight from farms.
Explore the Case Study
Survey Responses
A survey was conducted for consumers and for farmers it was on One-on-One meeting for a detailed interview.
80% farmers unaware of how to apply for subsidies.
More than 70% consumers cared more about quality and freshness than pricing.
60% farmers struggled with equipment availability or renting process.
User Persona
Customer Journey Map
Affinity Mapping
Paint Points
Information Architecture
Farmers
Consumers
User Flow
1. User Flow for renting equipments from other farmers.
Purchasing crops and delivery tracking
2. Finding Information of subsidies
Wireframe
02. Current Harvest
01. Dashboard
03. Setting page
Usability Testing and design Iterations
01
Login Process for farmer and consumer : Before
Farmers login and signup screen
Consumer login and signup screen
After
Consumer Signup
Updated Flow for farmer onboarding
02
Dashboard Iteration
Added language preference at top
Simplified dashboard and removed quick actions
Unwanted Quick actions
Too many details
Changes Made:
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Separated login for clarity.
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Moved subsidies into crop detail page for relevance.
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Unified card layout across screens (e.g., Equipment screen now matches My Crops).
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Dashboard redesigned with charts, quick actions, and announcements
Before
After
Final Impact and Hi-Fi Design
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Combined login for farmer & consumer
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Bottom nav structure
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Screen layouts
Splash Screen
Splash Screen 2
Dashboard
My Crops
Popup
Adding new crops
Adding new crops - Detailed page
Empty State
Crop details page - Current Harvest
Challenged Faced
• Learning about the different needs of farmers in various areas
• Designing for people with low experience using smartphones
• Making complex farming ideas easy to understand in the app
• Creating content that works in both English and local languages
• Keeping the app light and fast for slow internet connections
How We Solved It
Us
Challenges
"We talked to farmers to understand their problems better. Then, we made the app easy to use by adding big buttons, simple words, and helpful pictures. To make sure everyone can understand, we added both English and local language. We also kept the app small and light so it works well even with slow internet. This helped farmers use the app without any trouble."
Key Takeaways
"Through this project, we learned how important it is to listen to real users before designing. Talking to farmers helped us understand their daily struggles. We saw how small design choices - like using clear words, big buttons, and local languages - can make a big difference. We also learned how to keep things simple so the app works well even in low internet areas. Working as a team taught us how to share ideas and solve problems together."