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Improving Student Healthcare Access and Engagement at Humber
Humber College students face challenges in accessing healthcare, including long wait times, inefficient booking, and limited access to medical records.
This solution was designed not only to improve healthcare access but also to increase student adoption and engagement, by simplifying onboarding into the clinic system, creating clear activation flows, and ensuring recurring patients (students) could rebook easily - aligning with product-led growth strategies.​
By enhancing these systems, we seek to create a faster, more efficient, and stress-free healthcare experience for students.
Explore the Case Study
We also conducted a competitive analysis of existing health apps (such as Healthians in India) to benchmark usability patterns and identify gaps in Humber’s system. This ensured our design decisions were both user-friendly and market-relevant.
Customer Journey Map
User Flow
Scenario:
As a new international student at Humber who is balancing classes, assignments, and part-time work, I often struggle to find time to manage my health appointments. I find it confusing to understand my health insurance coverage, locate available time slots that fit my busy schedule, and gather the required documents for medical visits.
I am looking for a platform that allows me to easily book health appointments based on my class schedule, provides clear instructions on what documents I need, and sends timely reminders so I can stay on top of my health without added stress or time-consuming research.
Wireframe
Usability Testing
Easy to navigate
Ensure content is clear and easy to understand
Check weather user goal is achieved
01. User Testing goals
Ensure all text, buttons, and icons are properly labeled
Keyboard & Touch Navigation
Predictable structure across screens for cognitive ease.
02. Accessibility Testing
There were total 6 participants for testing the app prototype
Improved navigation flow
App content including text and icon for better understanding
Reduce booking steps and confusion among user
Testing Summary
Iterations
01
Home Page - Before
Usability testing comments
Home Page - After
02
Screens while booking an appointment
Usability testing comments
"We Removed unnecessary steps for quick results."
03
Prescription Screen - Before
Usability testing comments
Prescription Screen - After
04
Reports Screen - Before
Usability testing comments
Reports Screen - After
Style Guide
We applied consistent typography, color hierarchy, and interaction patterns to build a design system that could scale across Humber’s clinic platforms while reinforcing brand trust.
Final Impact and Hi-Fi Design
Survey insights and A/B usability tests directly informed product direction.
For example, prioritizing appointment booking speed and record accessibility, which became the key success metrics for adoption.
Empty State Design
Challenges Faced
"We had to manage time effectively to meet deadlines, combine creative ideas with user-focused designs, and ensure accessibility for all users, including those with disabilities. Balancing inspiring designs with practical implementation for developers was also challenging. Understanding and addressing the needs of both students and healthcare providers was essential, as was making sure the app was intuitive and inclusive. Limited time and resources required focusing on the most important features."
How We Solved It
Us
"We overcame these challenges by prioritizing key features, collaborating closely with developers and healthcare experts, and designing a user-friendly, accessible app that balanced creativity with technical feasibility."
Challenges
Key Takeaways
"Working closely with designers and healthcare professionals helped align features with both technical and user needs. We learned the importance of measuring before-and-after results, keeping clear records of meetings and decisions, and maintaining a balance between creativity, usability, and practicality"